Turn ambitiousstrategy intomeasurable growth.
I'm Suhaimi Maxwell — a business consultant and executive coach helping founders, CEOs and leadership teams across Asia-Pacific make sharper decisions, scale with confidence and lead with clarity.
4.9/5 from 180+ leaders coached
Trusted by leadership teams at 120+ companies
- Kestrel
- Lumina
- Orbitra
- Halcyon
- Northpeak
- Brightline
- Arcform
- Tidewater
- Quanta
- Solace
- 01
15+
Years experience
In strategy consulting & leadership
- 02
120+
Businesses advised
Across 9 countries in Asia-Pacific
- 03
RM450M+
Revenue growth
Influenced for clients since 2019
- 04
2,500+
Coaching hours
With founders, CEOs & executives
Great strategies fail without great leaders to carry them.
About Suhaimi
Strategist by training. Coach by calling.
For 15 years I've sat on both sides of the table — advising boards as a consultant, and leading change from inside the business. Today I bring both perspectives to every client.
I started my career as a strategy consultant in London and Singapore, advising boards on growth, acquisitions and transformation. Later, as Director of Strategy for a regional group, I learned a hard truth: great strategies fail without great leaders to carry them.
Since founding Maxwell Advisory in 2019, I've combined both worlds — rigorous business consulting and certified executive coaching — to help founders and leadership teams grow their businesses, and themselves, with intention.
— Suhaimi Maxwell
Credentials
- MBA, Strategy & Leadership
- ICF Professional Certified Coach
- Certified Management Consultant
- Lean Six Sigma Black Belt
Services
How I help leaders grow.
Six ways we can work together — from boardroom strategy to one-to-one coaching. Swipe through, then tap a card to see exactly what's included.
Tap a card to explore
How we work
A proven path from clarity to results.
Every engagement follows the same four-step rhythm, scaled to your needs — so you always know what happens next and what you'll get.
01 · Discover
Week 1Listen & align
A free 45-minute discovery call, followed by confidential interviews with you and your key stakeholders to understand the real challenge — not just the symptoms.
- Discovery call
- Stakeholder interviews
02 · Diagnose
Weeks 2–3Find the root cause
I dig into your numbers, customers, processes and people to pinpoint what's really holding growth back, then share an honest diagnostic report.
- Data deep-dive
- Diagnostic report
03 · Design
Weeks 4–6Co-create the plan
In focused workshops we build the strategy together — clear priorities, owners, metrics and a roadmap your team genuinely believes in.
- Strategy workshops
- 90-day roadmap
04 · Deliver
OngoingExecute & coach
Plans only matter when they're executed. I stay alongside you with execution sprints, leadership coaching and monthly reviews until the results show up.
- Execution sprints
- Leadership coaching
- KPI reviews
Client results
Real challenges. Measurable outcomes.
A selection of recent engagements. Client names are kept confidential — the numbers speak for themselves.
Free 60-second check
How healthy is your business?
Rate each statement honestly. Your score and a recommended next step update live — nothing is stored or sent.
Your score
60out of 100
Solid, with room to grow
Good foundations, but one or two areas are quietly capping your growth.
- Strategic clarity3/5
- Growth engine3/5
- Operations3/5
- Leadership team3/5
- Personal leadership3/5
Recommended focus
Business strategy
Clarify where to play and how to win, with a strategy your whole team can understand and execute.
Ways to work together
Programs built around your stage.
Transparent starting points for leaders and organisations. Every engagement is tailored after our discovery call.
Clarity session
A focused deep-dive on one critical decision or challenge.
FromRM 1,500one-off
- 90-minute 1:1 strategy session
- Pre-session questionnaire
- Written action summary
- 14-day email follow-up
Executive coaching
Most popularSix months of 1:1 coaching to grow your impact as a leader.
FromRM 3,800per month
- 12 fortnightly 1:1 sessions
- Leadership 360° assessment
- Personal development plan
- Messaging support between sessions
- Mid-point & final review
Founder circle
A small peer group of eight founders, facilitated monthly.
FromRM 1,200per month
- Monthly 3-hour facilitated session
- Peer hot-seat problem solving
- Quarterly 1:1 check-in
- Private founder community
Testimonials
Leaders who've grown with me.
“Suhaimi helped our new leadership team find a shared direction in weeks, not months. The difference in how we make decisions together is night and day.”
Mei Lin Tan
Group CEO, Brightline Health
Insights
Ideas for leaders who build.
Practical thinking on strategy, growth and leadership — written for busy people who'd rather act than read theory.
- Strategy
Sep 2026 6 min read
The one-page strategy: why simpler plans get executed
- Growth
Aug 2026 8 min read
Five numbers every SME leadership team should review weekly
- Leadership
Jul 2026 7 min read
Leading across cultures: what Malaysia's diversity teaches great teams
The Monday Memo
One practical idea on strategy and leadership, every Monday. Read by 6,000+ founders and executives.
Let's build what's next.
Tell me a little about your business and what you'd like to change. I'll personally reply with next steps and a few times for a free discovery call.
- Emailhello@suhaimimaxwell.co
- Phone+60 12-345 6789
- OfficeKuala Lumpur, Malaysia
- HoursMon – Fri, 9:00 – 18:00 (GMT+8)